NeevStep
Brand guidelines · v2 · September 2026

Every chapter builds its own foundation.

Har chapter, apni neev ke saath.

NeevStep is a learning app for students of Classes 6 to 10, with its own lessons, practice and tests for every NCERT chapter. This page is the source of truth for anything carrying the NeevStep name.

01

The idea

Half a class has forgotten last year's basics, and every new chapter stands on them. NeevStep does not send the child back a class. It teaches the chapter step by step, and when a step needs an older idea, it rebuilds that idea right there.

Neevfoundation

The foundation. The older idea a step depends on — ratio inside Trigonometry, angles inside Quadrilaterals. The violet blocks at the bottom of the logo.

Stepthe next step

The new idea of this chapter, standing on the foundation. One idea at a time, a question before the next. The sunshine block on top — the moment it clicks.

You are not behind. You are one step away.

That is what every student should feel on every screen. Violet gives them something steady to stand on; sunshine marks each step they climb.

Student, 11–16 · Class 6–10The one we design for. Learns on a phone at home or on the class board. Wants to feel able, not tested.
ParentHands over the phone. Wants to see progress in plain Hindi or English.
TeacherUses it in class. Wants less preparation and to see who is stuck.
SchoolBuys it for the students. Wants results by class.

Designed for the 11-year-old and the 16-year-old at once: bright and warm, never babyish. No cartoon mascots, no baby pastels, no corporate grey.

03

Colour

Violet + Sunshine. Violet is smart and steady and belongs to no other school brand around us; Sunshine is the reward — every "Continue", streak and star. Mint and Coral only ever mean right and not-yet. Click a code to copy it.

Primary
Violet#5B3DF5App bar, main buttons, links, progress. White text on it passes AA.
Reward
Sunshine#FFC83DContinue, streaks, stars, the top block. Text on it is #3B2A00, never white.
Text
Night#17153AHeadings and body text, dark mode. Never pure black.
Ground
Mist#F6F5FFPage background; cards sit on it in white. Lines #E4E0FA.
Text on light
Violet Deep#4527D6Violet text on tints, button edge, pressed state.
Support
Lilac#8C75FFMiddle blocks of the logo, illustrations, charts. Not for text.
Right
Mint#14B879Correct answers, chapter done. Text: #0B6B45
Not yet
Coral#FF5A5FWrong answer, "try again". Soft, never alarm red. Text: #B3262B

Rough proportion on a screen: mostly Mist and white, Violet for structure, Night for text, a bright dose of Sunshine for the next thing to do.

Learning states

Each kind of content keeps one colour everywhere — lesson, chapter card, report and printed paper.

Neev · foundation Step · new idea Check · question Done Try again

Subjects

Eight core subjects for every student, Classes 6 to 10. Colours are only for subject tiles, book covers and slide headers — never to show a status. All pass AA with white text.

#0F8A5C
Science
#2F6BFF
Maths
#0B8296
Social Science
#C2410C
Skill Education
#BE123C
Physical Education
#3F4A5C
Computer with AI
#D63B72
English
#B35F00
Hindi

Add-on languages Extra fee

Not part of the core plan. A school turns them on per student, for an extra payment.

#9A3412 · add-on
Sanskrit
#065F46 · add-on
Urdu
04

Type

One font does almost everything. Lexend was designed to make reading easier for young and struggling readers — exactly the child NeevStep is for. Lessons are written in Roman script; Devanagari appears only inside the Hindi and Sanskrit subjects, set in Baloo 2.

Everything in Roman
Aa

Lexend

Headings
800 / 700, tracking −2% to −3.5%
Body & UI
400 / 500 / 600
Size
16 px body, 17 px in lessons, line-height 1.6
Hindi & Sanskrit subjects only
अआ

Baloo 2

Use
Only inside Hindi and Sanskrit chapters — never in other lessons or the app
Weights
500, 600, 700
Size
1–2 px larger than Lexend
Hero · 800 · 38–70You are one step away
H2 · 800 · 26–36Chapter 11 · Introduction to Trigonometry
H3 · 700 · 18Step 3 of 9 — sin, cos and tan
Lesson line · 17Dekho, simple hai. Take the side opposite the angle, divide it by the hypotenuse. That is sin θ. Bas itna hi.
Body · 16You finished 4 steps today. 5 more and this chapter is done.
Label · 700 · 12 capsClass 10 · Maths · NCERT
05

Lesson language

A NeevStep lesson sounds like a good teacher from Jaipur or Lucknow talking to one student — not like a textbook. Simple English carries the idea; a little everyday Hinglish carries the conversation. If simple English can say it, we say it in simple English.

Class 10 · MathsHeights and Distances
Neev

Ratio yaad hai? Quick recap. Divide one length by another — that's a ratio. 6 cm and 3 cm? 6 ÷ 3 = 2. Bas, ho gaya.

Step

Ab dekho. Take a right triangle and pick one angle, θ. The side facing it is the opposite. The side next to it is the adjacent.

tan θ = opposite ÷ adjacent. Itna hi hai — nothing more.

Check

Opposite is 9 m, adjacent is also 9 m. So tan θ = ?

01819

81? Arre, close! You multiplied. Divide karke dekho — 9 ÷ 9.

Ekdum sahi! Both sides equal, so tan θ = 1.

Done

Step 3 done. Next up — find a minar's height without climbing it. Chalo!

How we write

  • Simple English first. Short words, short sentences. If a Class 6 child can follow it in English, keep it in English.
  • Hinglish is for talking, not for teaching. Use it to sound like a person: dekho, chalo, socho, bas, arre, samjhe?, ho gaya, ekdum sahi. The idea itself stays in simple English.
  • Roman script only. No Devanagari in lessons (Hindi and Sanskrit subjects are the only exception).
  • North Indian classroom, not a textbook. "Ab dekho, yeh side angle ke saamne hai" — not "The side which is situated opposite to the given angle is termed…"
  • Exam words stay exactly as the book has them. hypotenuse, photosynthesis, federalism — explain them, never replace them.
  • Neev only if it is taught. List a foundation only when the lesson actually rebuilds it.
  • One idea, one question. Every Step ends in a Check. Wrong answers get a hint, never a scolding.
  • Their world. Cricket, a phone battery, a Maggi packet, a ration card, a minar — things a Class 8 child in India has seen.

Too bookish → NeevStep

Photosynthesis is the process by which green plants synthesise their food in the presence of sunlight.

Plants make their own food. Kaise? Sunlight, water and air — bas, teen cheezein. This is called photosynthesis.

पौधे सूर्य के प्रकाश की उपस्थिति में अपना भोजन बनाते हैं।

Leaves are the kitchen of the plant. Socho — why are most leaves green and flat?

Class stair

6
7
8
9
10

Class 6 is one step, Class 10 is five. Use it for class pickers and certificates — the top block is always Sunshine.

06

Interface

Bright, rounded and tappable — built for a thumb on a phone and a finger on a smart board. Buttons press down like keys. Radius 10 for small controls, 18 for cards, 24 for panels. No gradients.

Sunshine is the one button that moves the student forward. Violet for everything else that is important. One Sunshine button per screen.

Maths · Ch 11Done

Introduction to Trigonometry

9 of 9 steps · test 16/20
Science · Ch 4In progress

Electricity and its Effects

4 of 9 steps
Good evening
Aarav
6 days
Class 8 · Science · Continue
Electricity and its Effects
Step 5 · What makes a conductor
Continue step 5
3 Neev12 Checks2 Done

Icons

One family: Lucide (open-source line icons), 2 px stroke, round caps, 24 px grid — Violet or Night on light, white on Violet. The stair icon is ours for "progress". No emoji in the app or in lessons.

07

Voice

An elder sibling who is good at studies, talking the way people talk in North India: warm, quick, on your side. Simple English with a little Hinglish. Praise the effort, name the next step. Never make a student feel behind, and never shout.

After a wrong answer

Arre, almost! The opposite side is the one facing the angle. Ek baar aur try karo.

Wrong! You need to revise Class 9.

After a chapter

Chapter done! 16 out of 20 — last week 11 tha. Solid improvement.

AMAZING!!! You're a GENIUS!!! 🎉🎉

To a parent

Aarav finished Chapter 4 today and practised for 25 minutes.

Your child is lagging behind the class average.

Words we use: step, foundation, practice, try again, next, dekho, chalo, ekdum sahi. Words we avoid: weak, slow learner, remedial, fail, backlog, genius.

08

Files & tokens

Everything is vector. Use these files as they are; in code, link the tokens stylesheet instead of copying colour values by hand.

<link href="https://fonts.googleapis.com/css2?family=Lexend:wght@400;500;600;700;800&family=Baloo+2:wght@500;600;700&display=swap" rel="stylesheet">
<link href="/assets/brand/tokens.css" rel="stylesheet">

body     { font-family: var(--ns-font); background: var(--ns-bg); color: var(--ns-ink); }
.btn     { background: var(--ns-violet); color: #fff; border-radius: 14px; box-shadow: 0 4px 0 var(--ns-violet-deep); }
.btn.go  { background: var(--ns-sun); color: var(--ns-sun-ink); }
Copied